Strategies to Run a Website

Articles, How-tos, news, and information for businesses to keep their site performing

Every business today needs to be able to create a website, maintain it, and make sure it works for the business. Whether you’re doing it yourself, want better understanding of your business operations, or need help with a specific website-specific discipline, you can find help on this page.

Topics

  • All
  • Content strategy
  • Design & Appearance
  • Performance
  • SEO
All
  • All
  • Content strategy
  • Design & Appearance
  • Performance
  • SEO
Google Photos on a computer monitor

5 Quick Ways to Optimize Your Images

Image optimization and SEO is often overlooked on websites, but that doesn’t need to be the case with yours. Do these 5 things with your images for a boost in site and SEO performance, giving you an advantage over your competitors.

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Website security and backup hero

How To Quickly and Easily Secure and Backup your WordPress Website

We live in a world where – despite the lack of time – you need to protect your business website against hackers and data loss. The good news is, there are two WordPress extensions that can protect you, are free, and can be set up in less than 10 minutes.

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How to SEO

SEO 101: Understanding and executing the basics

SEO can be so frustrating A few days ago I was talking with a potential customer about their Google Ad strategy and SEO optimization practices. …

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How to SEO

Businesses don’t want SEO

SEO is a big buzzword with business owners, and for good reason: they want their business to be found online. There’s more to SEO than keywords, and this article discusses those aspects.

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Drop lights from below

Why (and how) to create content on your site

Your customers want to hear from you, and while difficult to measure, creating content will bring more customers to your business. It’s challenging to add content creation to an already long list of tasks in a business, but these tips can help reduce that load.

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How to include website design in your customer experience strategy

Your website is one of the first times customers are introduced to you, so its design should be a critical part of your customer experience strategy. These easy-to-implement tactics can greatly improve the functionality of your site while enhancing the customer’s experience.

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How to Create a Great Website, Part 1

Part 1 of 5 of a series explaining how businesses can build a great website. In this article, I’ll talk about the importance of a good host provider, and why I use SiteGround for my business and clients.

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